A lot of people who have been in the music industry can never tell you how to correctly promote your music. It’s competition out there and they avoid want to give up all the music advertising secrets. Many simply want to market you something so they tell only half truths about promoting your music. In this article I will tell you a number of what I’ve learned in over 15 years as a rapper. I will attempt to tell you only the things that work and bust up a few common myths that many have told you.
First of all you need to understand that this an industry that thrives if you are willing to learn all you can about this. I never thought that I knew it all so I still read, pay attention to audio books and watch videos everyday in order to sharpen my skills. The hiphop industry is not a thing of skill only, it’s a thing of company. You need to commit yourself to learning about marketing, branding and things like presentation. These are areas in music that if you receive great in these things you will be able to sell many records. Even if you don’t become famous to everyone worldwide, you can still make a considerable amount of money carrying out what you love.
Notice I mentioned sell records not making songs or making friends but selling records. I notice that the better I reach internet marketing, the more I can sell. Exactly the same thing goes for making beats, the more you make means the more you research the sounds. (This means the better your music sounds. ) Many musicians got the talent part licked but very few take the time to touch up their business skills. I’ve fulfilled producers with over 1000 beats on their computers, but not one of them are becoming heard.
I also have seen that it will pay to branch out into various other fields because this gives you longevity in the industry. I may have started as a rapper but I also wrote books and put my hand in independent films. This the way you further your brand. As I said in another one of my articles think of yourself as a brand with regards to promoting your music. When you’re involved in music promotion, I strongly claim that you follow the lead of major companies and not your peers for the corner selling their music with you. Be consistent with your brand. This might sound odd if you’re M. C. Advisor and you’re also working like a sanitation worker. Maybe M. D. Ace also hosted a talent show, this sound more like this.
The most important thing you can do to promote your music is to plan. Let me say that once again, plan, plan, plan. It’s so many avenues to take during the music process that it’s easy to get sidetracked by something that sounds like a great deal. I don’t fall for something in promotion whether it’s not in my plan. Questions to ask while promoting your songs would be, Who will I reach? How can I reach them? When will I achieve them? Make a reaction statement simply stating what you want your audience to do. Another important step is to write down every thing about your audience that you can.
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What stores do they visit? What clubs do they attend. What do they eat? Everything so you learn how to reach them.
A few secrets There really is that you can actually get on television through cable ads. You can also create your own personal show on DVD like I did or your own magazine. You want to do something that would make you stand out. Think about it, what if you saw a green pig at a farm? Would you tell somebody? Would you remember that? Be a green pig when you promote your music but remember in order to still be yourself. You are unique on your own and never forget it. Do things that are interesting to your audience. Giveaway issues that make sense to you as a business person and also to them. Be careful about this because it can diminish your brand.
Remember once you make a plan, still plan once again and stick to the plan and don’t get sidetracked. Your music is what you might have, but it’s not all you’ve got so use everything you have in you to promote your music.